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On Being Social

The Handshake Machine–don't automate your social media

This is part of a series of articles called On Being Social. The goal is to think about how individuals and brands should approach social media in a way that is authentic, healthy and beneficial. I’d love to hear your thoughts on these topics as I’m thinking through them–send me your comments through your social […]

This article is in: Illustration, On Being Social, Social Media


On being social: Choose your channels

Don’t try to saturate your audience with your content. Instead create social media channels so your audience can find content that’s relevant to them. (This is the second in a series of articles called On Being Social.)

This article is in: Illustration, On Being Social, Social Media


On being social: the Handshake Machine

This is the first in a series of articles called On Being Social. The goal is to think about how individuals and brands should approach social media in a way that is authentic, healthy and beneficial. I’d love to hear your thoughts on these topics as I’m thinking through them–send me your comments through your social channel of choice or contact me directly.

This article is in: Community, Illustration, On Being Social, Social Media