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Sanford Pentagon

Each element of the Sanford Pentagon design was chosen to help viewers connect with basketball's rich history, both in South Dakota and around the world. We worked with the Sanford team to develop the hanging felt banners, the four large murals on the entrance ramps and sponsor signs to be displayed in the Heritage Court that supported and enriched the connection to basketball's history.

Sanford-Pentagon-Heritage-Court

The Sanford Pentagon, and especially the main playing area called the Heritage Court, was designed to echo the 1950’s era of basketball history. From the finishes used in the building to the signs and displays on the walls, each element was chosen to support that “heritage” feel. We worked with the Sanford team to develop the hanging felt banners, the four large murals on the entrance ramps and sponsor signs to be displayed in the Heritage Court that supported and enriched the connection to basketball’s history.

The four entrance ramp murals highlight some of the key figures from the history of the game. Each mural focuses on one of four groups: Women, professional and college athletes, and coaches, with one figure from each decade. The most recent figure is just inside the entrance, and the spectator goes back in time as they get nearer to the Heritage Court.

Entrance-Ramp-Professional-players-sm Entrance-Ramp-Coaches concession-area-6

Heritage-Court-Entrance-CollegeHeritage-Court-Entrance-Coaches

concession-area-5 Period-Sponsor-Signs Entrance-Ramp-Women feature

Design goals for the Sanford Pentagon

For the displays and murals outside the Heritage Court, we developed a look and feel that captures the intensity and energy of the game. The entrance to the four ramps each have a large graphic panel that announces the entrance to the Heritage Court. There is also a subtle wayfinding component–the graphic panels are color-coded with the ramp murals, in addition to letting the visitor know which seating areas can be accessed through that entrance. Each of the concession areas have several large murals that focus on the training and personal dedication that athletes of all ages need to pursue.

 

History Wall

Outside the Sanford Pentagon building, we developed a History Wall that explains some key moments in the history of the game of basketball. The displays are a combination of photographic backgrounds and etched plexiglass. Our goal was to create a display that would be interesting and informative from a distance and up close, and compelling both during the day and at night. (You can find more images of the History Wall here or on the Pentagon website.)

Pentagon History Wall The First Game (by day) Pentagon History Wall (day)

The First Game... The History Wall The story of the game

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