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Design by committee: Don’t overcook your good ideas

A beef filet cooked for 30 hours by 15 chefs doesn’t necessarily taste better than a cheeseburger. (Oliver Reichenstein, on design by committee)

 

Don’t overcook your good ideas

Design by committee and endless revisions can turn the best idea into a charred, smoking wreck. Most projects begin with a spark of a creative idea, and that spark can grow into a complete, developed finished piece. But the revision process can be brutal on that initial idea, especially if there are a lot of stakeholders.

Some revision and refining is necessary and expected, but the initial creative energy and momentum can only last so long: don’t overcook your good ideas. They should be lightly seared on both sides, to bring out the flavor. And then probably garnished with something.

To read more articles like this visit: Creativity, Design, Ideas