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Donor Recognition Display: Edith Sanford Cancer Center

For Sanford Health’s Edith Sanford Breast Center I was tasked with developing a donor recognition display. The purpose of the display is to honor the gifts given by private and corporate donors, with greater prominence given to larger gifts. Practically speaking, another design goal is to enable the Sanford Health Foundation to update individual panels […]

For Sanford Health’s Edith Sanford Breast Center I was tasked with developing a donor recognition display. The purpose of the display is to honor the gifts given by private and corporate donors, with greater prominence given to larger gifts. Practically speaking, another design goal is to enable the Sanford Health Foundation to update individual panels as needed, without uninstalling and reprinting the entire display.

It was important for the display to integrate well with the architecture and to echo the design elements already present in the building. I especially wanted to tie in the donor display with the shapes and geometry of Scott Parson‘s epoxy terrazzo floor designs (seen below), which is references the shape of a flower that has been shown to have some virtue in fighting cancer.

To achieve a sense of depth and dimension I used three layers of materials to build a sort of sculptural gothic rose: cut metal panels mounted directly to the wall, and two levels of frosted clear panels to serve as a backdrop for the printed information.

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