Design studio focused on book design, illustration, and environment design




Why you need a good design brief

Try this next time you’re at a restaurant: –What can I get for you, sir? –Well, I’m hungry but I’m not sure what I want. –Do you want me to give you more time with the menu? –No, why don’t you just make some things and bring ’em out. I think I’ll know what I […]

This article is in: Design, Identity, Illustration, The Nerdatorium

Paperback simple

Making fur hats out of kittens When people in college told me they were studying marketing, they might as well have told me they studying to make fur hats out of kittens. I thought it was universally acknowledged that marketers were in the same camp as payday loan peddlers, Ponzi schemers and email spammers. I remember […]

This article is in: Branding, Ideas, Identity

Crafting Type workshop

I’ve been getting more and more interested in typeface design over the past year.  A carpenter needs to know how trees grow and a chef should know something about the origin of the food that ends up on the plate.  In the same way, a designer who works with text and letterforms every day should have […]

This article is in: Community, Design, Identity, Travel, Type Design, Typography

Identity design for the Orchestre Symphonique Genevois

Creating a brand identity is often limited to developing a logo, defining a color palette, and choosing a typeface or two.  These elements will go a long way to give an organization a unique look and feel, but often that unique look and feel could just as easily be applied to other similar organizations, or […]

This article is in: Branding, Identity, Logo Design, Type Design

It’s not easy to consider the forms of letters without taking into consideration their meaning. I recently traveled to see some friends and family in China and Korea.  While I was there, I was intrigued by the variety of typefaces used in signage and printed material for both Mandarin and Korean.  It presented a unique […]

This article is in: Design, Identity, Travel, Type Design, Typography